our Brand Book

Our Brand

This brand book provides a comprehensive understanding of the assets that make up our brand, values and visual vocabulary.

Bringing Our Brand to Life

This brand book provides a comprehensive understanding of the assets that make up our brand, values and visual vocabulary.

This guide will help designers, the public, third parties and new team members understand what the masterbadge brand is about, and provide everyone with a shared language and understanding of our core beliefs and concepts.

Using the masterbadge Brand Assets

masterbadge’s visual identity has 4 key elements. When applied consistently they create a vibrant and distinctive look. These principles guide the creation of product experiences, educational content and marketing creative.

Brand Mark

Our brand mark is precious. Using our main icon with care is very important to us.

Find the brand mark assets & guidelines here

Colour Palette

The colours define the brand. The corporate colour palette includes a main “Fresh Eggplant” and a secondary “Masterbadge Yellow” colour.

Colour palette guidelines & usage here

Typography

Typography is the backbone of design. Getting it right is paramount.

Find the Typography guidelines here