our Brand Book
Our Brand
01 Brand Overview
02 Backstory
03 Values & Beliefs
04 The Logo
05 Brand Mark
06 Colors
07 Typography
08 Visual Vocabulary
09 Checklist
Bringing Our Brand to Life
This brand book provides comprehensive understandings and assets that make up our brand, Values, and visual vocabulary.
This guide will helps designers, public, third parties and new team members understand what the masterbadge Brand is about,and provide everyone with a shared language and understanding of our core beliefs and concepts.
Using the masterbadge Brand Assets
masterbadge’s visual identity has 4 key elements. When applied consistently they create a vibrant and distinctive look. These principles guide the creation of product experiences, educational content and marketing creative.
Logo & Wordmark
Our Logo is very precious to us, We took time developing the brand so please be nice to it. The masterbadge wordmark is an essential expression of our brand too.
Brand Mark
Our brand mark is precious, Using our main icon with care is very important to us.
Colour Palette
The colors define the brand, The corporate color palette includes a main “Fresh Eggplant” and a secondary “Las Palmas” color.
Typography
Typography is the backbone of design, Getting it right is paramount.